Social Marketing & Advertising Strategy

BASE STRATEGY

Content Creation & Social Media Management

$
/MO
or
$
TBD
2500
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

Facebook and Instagram

20 Posts, Captions, Hashtags, Publishing:

4 Before & After Picture Sets

     • https://www.instagram.com/p/B9peVzKnaZc/

2 Salon Experience Videos

     • Video of client experience highlights with before/after + music (30 seconds)

    • https://www.instagram.com/p/B56B0RfnhDm/

4 Product or Service Photos

     • Photo of product or segment of salon process, candids

     • https://www.instagram.com/p/B7HQzvWn5ws/

     • https://www.instagram.com/p/B2FzyDOlfNe/

2 Product or Service Videos

     • One-shot video of product or segment of salon process (15 seconds)

     • https://www.instagram.com/p/B59BzwVjc0q/

4 Quotes / Memes

     • https://www.instagram.com/p/B_WmE--gkNr/

4 Call to Sign Up: Model Giveaways

Facebook Advertising

$
/MO
or
$
TBD
1000
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

Facebook Ads Manager

2 Paid Advertising Campaigns

     • Brand Awareness

          • Targeting Local Women

          • Rotating Best Social Content

     • Appointment Booking

          • Retarget Social Engagers & Website Visitors

          • General Booking & Monthly Special

*** Doesn't Include Budget for Paid Advertisements

Facebook & Instagram Adspend

$
/MO
or
$
TBD
500
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

$500 (Suggested) Advertising Budget

Payment Integration with Facebook Ads Manager

Custom Audience Targeting

Budget Optimization

Analytics Tracking

** Billed Directly by Facebook

Email Marketing

$
/MO
or
$
TBD
750
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

4 Emails per Month & Resend Unopened Emails

Each Email Includes:

     • Direct Traffic to Salon Experience Blog

     • Product Highlight

     • Service Highlight

     • Educational Material / Tip of the Month

     • Enter to Win Weekly Giveaway

     • Calls to Action - Book Your Appointment

Curl Evolution Blogs

$
/MO
or
$
TBD
500
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

2 Salon Experience Blog Articles per Month

     • Before/After Photos

     • Salon Experience Video

     • Calls to Action - Book Your Appointment

     • 250-500 Word Story

UPGRADES

Salon Website

$
/MO
or
ADD $
$
TBD
0
each
/MO

Salon Website Redesign

Online Appointment Booking & Payment

Integration with Scheduling System

Integrate Product Catalog with Facebook & Instagram Shopping

eCommerce Section for Salon Products

Home, Our Services, About Us, Stylists, Blog, Gallery, Directions, Contact Us, Book Now

Design Pages as Sales Funnels - Call to Action - Book Your Appointment

1 Year Hosting

Instagram & Facebook Stories

$
/MO
or
ADD $
$
TBD
750
each
/MO

5 days/week:

  • Repost photo from curl feed, or directly upload from previous photoshoot

2 Most active days of week:

  • In-store Boomerang (tap for before)
  • Before Picture (tap for after)
  • After Picture (tap for service)
  • Service of the day details (tap for stylist)
  • Stylist feature (book now)

Social Media Engagement

$
/MO
or
ADD $
$
TBD
600
each
/MO

Facebook & Instagram

Reply to Comments and DMs

20-Minute Session • 1 Session Daily

Social Media Influencer

$
/MO
or
ADD $
$
TBD
1500
each
/MO

1 Social Media Model & Influencer (+5K Following, Curly Hair)

Posts on Curl's Profile & Influencer:

1 Posts on Story

1 Post on Profile

Before & After Photos & Salon Experience Video (30 seconds)

LET'S GET STARTED