Real Estate Social Marketing Strategy

BASE STRATEGY

Facebook, Instagram, LinkedIn Management

$
/MO
or
$
TBD
3300
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

Facebook, Instagram, LinkedIn Account Management

Custom Photography 4 Listings

https://www.instagram.com/p/B-xZCMrD_eM/

Custom Videography of 2 Listings

https://www.instagram.com/p/B1HG9GpHeyf/

https://www.instagram.com/p/B8UAXsKnUDC/

Professional Headshots, Lifestyle, During Meetings for Listing Shoot

https://www.instagram.com/p/B8ZRHrMnenK/

Captions, Hashtags, Publishing

16 Posts per Month

  • 4 Home Walkthrough Slideshow
  • 4 Professional Expertise Selfie Videos
  • 2 Home Walkthrough Video
  • 2 Interior Design Photos (Kitchen, Den, Tight Shot)
  • 2 Massapequa Food Photos
  • 2 Personal Hobby / Lifestyle Photos

Facebook and Instagram Stories

$
/MO
or
$
TBD
500
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

4 Posts per Week: Single Photograph or Drone Video Clip

1 Digital Tour Series per Week:

     • Photo or Video or Boomerang in Neighborhood (Tap for Exterior)

     • Home Exterior (tap for inside tour)

     • 2 - 4 Pictures of Home Interior (tap for drone shot)

     • Drone Shot, Location, Address & Pricing

Property Listing Photography

$
/MO
or
$
TBD
300
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

Photography of Every Room

Aerial Drone Photography

Bracketed - Clear Shadows and Highlights

Color Correction, Crop, Straighten & Level

https://www.instagram.com/p/B-xZCMrD_eM/

Real Estate Videography

$
/MO
or
$
TBD
650
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

1 Minute Video, Edited with Music & Titles, Color Correction, Stabilization

Home Walkthrough Video

Professional Expertise Discussion

Real Estate Lifestyle Video

https://www.instagram.com/p/B1HG9GpHeyf/

Blog Proof & Publish

$
/MO
or
$
TBD
50
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

Proofread Blog or Email Article

Grammar and Spelling Corrections

Add Links, Calls to Action

Upload to Website & Publish

Schedule Your Marketing Strategy Discussion

UPGRADES

MLS Lead Generation Website

$
/MO
or
ADD $
$
TBD
5000
each
/MO

Custom MLS Website

Responsive on All Devices - Large Desktop, Desktop, Tablet, Mobile Landscape, Mobile Portrait

Transfer Data & Listings from Current Website

Make Listings Dynamic Products

Sync Listings with Google and Facebook Catalogs

Link Custom Domain (kimhollandhomes.com)

Home, Blog, Contact, Advanced Listings Search, Featured Listings, Buying, Selling, YouTube

1 Year Hosting Included ($500/yr)

MLS Website Maintenance

$
/MO
or
ADD $
$
TBD
500
each
/MO

Upload Unlimited New Listings to Website

Manage MLS Inventory

Manage Labels & Filtering - For Sale, Under Contract, Sold

Design Customization & Ongoing Updates

Facebook Lead Generation & Retargeting Ads

$
/MO
or
ADD $
$
TBD
750
each
/MO

Custom Audience Targeting

Exclude Competition from Ads

Property-Specific Retargeting

Brand Awareness - Audience Expansion

Conversion - Lead Generation

Budget Optimization

Data Analysis

*** Does Not Include Paid Advertising Budget

Facebook & Instagram Adspend

$
/MO
or
ADD $
$
TBD
250
each
/MO

$250 Advertising Budget

Payment Integration with Facebook Ads Manager

Custom Audience Targeting

Budget Optimization

Analytics Tracking

** Billed Directly by Facebook

Social Media Engagement

$
/MO
or
ADD $
$
TBD
350
each
/MO

Reply to Comments & DMs

Facebook, Instagram, LinkedIn

24-Hour Guaranteed Response Time

1 Session Daily

Real Estate Email Marketing

$
/MO
or
ADD $
$
TBD
500
each
/MO

4 Letters Per Month

Each Letter Contains

     • New Listings This Week

     • Buyer's Tip

     • Seller's Tip

     • Personal Story

     • Call To Action - Buy Now / Sell Now

Google & YouTube Ads

$
/MO
or
ADD $
$
TBD
750
each
/MO

Google Keyword Search

YouTube & Banner Ads

Custom Audience Targeting

Brand Awareness Expansion

Product Interest Retargeting

Budget Optimization

Analytics Tracking

*** Does Not Include Paid Advertising Budget

Google & YouTube Adspend

$
/MO
or
ADD $
$
TBD
250
each
/MO

$250 Adspend Budget

Google Keyword Search

YouTube & Banner Ads

Custom Audience Targeting

Budget Optimization

** Billed Directly by Google

Schedule Your Marketing Strategy Discussion

LET'S GET STARTED