2021 Social Marketing Strategy

Hello Brittany,

2020 was a great season and I'm honored that you'd like to continue into 2021! I'm looking forward to this season because I know our growth is going to compound with the success of last year. And with new goals like expanded local photoshoots and a focus on video, we're sure to gain more traction.

The strategy is the same in essence but execution will see an upgrade. This year, we will:

  • Shoot at key local businesses & locations
  • Increase focus on video, leveraging Instagram Reels and Tik Tok for growth
  • Post Instagram photos to Pinterest and tag products when available for purchase online
  • Engage in the comments with local businesses so their followers see us and convert to our page
  • Outreach to influencers to feature our products and expand our reach (Influencer posting rates not included)
  • Utilize 'Pay per Engagement' ad campaigns in addition to brand awareness to expand our reach

To account for these upgrades, there is a small increase in the base rate from $1200/mo to $1500/mo while the adset budget can remain the same at $300/mo.

Cost Breakdown:

Social Profile Management: $500

Monthly Photoshoot: $500

Instagram Advertising: $500

Advertising Budget: $300

As the season slows down, we can reduce the rate for December to $1000.

Warm regards,

Leo

BASE STRATEGY

Social Media + Ads

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Social Media Management - Instagram, Facebook, Pinterest, Tik Tok

16 Posts per Month

  • 4 Product Photos
  • 4 Carousel Slideshows (Local guides, style guides, product multi-angle)
  • 4 Reel Videos
  • 4 Model Photos

Monthly Photoshoot

Instagram Advertising via Facebook Business Manager

  • Engagement + Brand Awareness > Locals + Travelers
  • eCommerce > Tea Products

$300/mo Advertising Budget (Paid to Facebook)

UPGRADES

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LET'S GET STARTED