Marketing Content & Strategy Proposal

Hello Russ!

It was a pleasure meeting you and the rest of your team today. You have developed an incredible property, and as the project nears completion, it is increasingly important to improve marketing efforts and increase occupancy rates.

JJ and I have came up with a strategy for marketing your community; the itemized list is below. The foundation of our strategy is based on high quality photography and videography. These visuals will enable viewers and potential tenants to have a glimpse into life within the community. Walkthrough photography and videos of the units, the clubhouse, and a story of how the project has developed will all be powerful assets to market this development. Sharing a story of what a day in the life as a resident is like will also deeply immerse viewers in the true lifestyle at The Vistas.

With this arsenal of custom high quality visuals, we can develop vertical columns of content marketing. Take for instance the Marigold Townhome. With the walkthrough video and photos, you can write an email newsletter introducing the community to that unique layout via a heartwarming story. A blog article can also be written based on this unit, and published to your website to improve SEO and boost your Google ranking. This same content can also be adapted to social media in a shorter format and published on Facebook and Instagram. This 'vertical strategy' (Video & Photo > Blog Article > Email Newsletter > Social Media Post) can be the formula you use to promote all the content we produce.

Above is the basic foundation for our organic growth strategy. To boost success, reach and engagement even further, utilize paid advertising platforms. Facebook and Instagram, Google, and YouTube are all extremely powerful platforms to target your ideal customer and present this exceptional media.

If any of these services are of interest to you, please don't hesitate to email, call or text!

Kind Regards,

Leo Tringali

leo@thexcmc.com

516-303-2084

BASE STRATEGY

Day in the Life Video - Living at The Vistas Port Jefferson

$
/MO
or
$
TBD
1500
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

2 Minute Brand Video

Introduction to the Property, Clubhouse, Lifestyle, Community, Amenities

Ground & Aerial Flyover Video, Narration

Footage from Activities in Surrounding Neighborhood

Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions

Property Video

$
/MO
or
$
TBD
2000
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

2 Minute Brand Video

Introduction to the property, Amenities, Heritage

Aerial Video, Narration, Local Footage

Use on Website Homepage, Upload to YouTube

Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions

Clubhouse Walkthrough Photo & Video

$
/MO
or
$
TBD
750
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

1 Minute Clubhouse Walkthrough Video

Introduction to the Clubhouse, Floor Plan, Features & Amenities

Ground & Aerial Video

Sequencing, Color Correction, Music, Narration, Audio Refinement, Titles & Info, 2 Revisions

Home Walkthrough Photo & Video

$
/MO
or
$
TBD
750
VALUE
or
$
/MO
/MO
TBD
/hour
/each
/each
/each
/minute
/each
/minute
/minute
/minute
each
/minute

1 Minute Home Walkthrough Video

Introduction to the property, Floor Plan, Location & Neighborhood Amenities

Aerial Video, Narration, Local Footage

Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions

UPGRADES

Facebook & Instagram Management

$
/MO
or
ADD $
$
TBD
1500
each
/MO

15 Posts per Month

Ad Content & Copy Creation

Custom Audience Targeting

Brand Awareness Expansion

Product Interest Retargeting

Budget Optimization

Analytics Tracking

Doesn't Include Adspend*

Grand Opening Media Coverage

$
/MO
or
ADD $
$
TBD
1500
each
/MO

Photography of Grand Opening Ceremony

2 Minute Recap Video of Event

Ribbon Cutting Ceremony

Ground & Aerial Video, Local Footage

Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions

Content Creation Vertical

$
/MO
or
ADD $
$
TBD
500
each
/MO

Blog Article - Up to 500 Words, Calls to Action, Links

Email Letter - Up to 500 Words, Calls to Action, Links

Social Post - Facebook & Instagram

LET'S GET STARTED