Hello Russ!
It was a pleasure meeting you and the rest of your team today. You have developed an incredible property, and as the project nears completion, it is increasingly important to improve marketing efforts and increase occupancy rates.
JJ and I have came up with a strategy for marketing your community; the itemized list is below. The foundation of our strategy is based on high quality photography and videography. These visuals will enable viewers and potential tenants to have a glimpse into life within the community. Walkthrough photography and videos of the units, the clubhouse, and a story of how the project has developed will all be powerful assets to market this development. Sharing a story of what a day in the life as a resident is like will also deeply immerse viewers in the true lifestyle at The Vistas.
With this arsenal of custom high quality visuals, we can develop vertical columns of content marketing. Take for instance the Marigold Townhome. With the walkthrough video and photos, you can write an email newsletter introducing the community to that unique layout via a heartwarming story. A blog article can also be written based on this unit, and published to your website to improve SEO and boost your Google ranking. This same content can also be adapted to social media in a shorter format and published on Facebook and Instagram. This 'vertical strategy' (Video & Photo > Blog Article > Email Newsletter > Social Media Post) can be the formula you use to promote all the content we produce.
Above is the basic foundation for our organic growth strategy. To boost success, reach and engagement even further, utilize paid advertising platforms. Facebook and Instagram, Google, and YouTube are all extremely powerful platforms to target your ideal customer and present this exceptional media.
If any of these services are of interest to you, please don't hesitate to email, call or text!
Kind Regards,
Leo Tringali
leo@thexcmc.com
516-303-2084
2 Minute Brand Video
Introduction to the Property, Clubhouse, Lifestyle, Community, Amenities
Ground & Aerial Flyover Video, Narration
Footage from Activities in Surrounding Neighborhood
Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions
2 Minute Brand Video
Introduction to the property, Amenities, Heritage
Aerial Video, Narration, Local Footage
Use on Website Homepage, Upload to YouTube
Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions
1 Minute Clubhouse Walkthrough Video
Introduction to the Clubhouse, Floor Plan, Features & Amenities
Ground & Aerial Video
Sequencing, Color Correction, Music, Narration, Audio Refinement, Titles & Info, 2 Revisions
1 Minute Home Walkthrough Video
Introduction to the property, Floor Plan, Location & Neighborhood Amenities
Aerial Video, Narration, Local Footage
Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions
15 Posts per Month
Ad Content & Copy Creation
Custom Audience Targeting
Brand Awareness Expansion
Product Interest Retargeting
Budget Optimization
Analytics Tracking
Doesn't Include Adspend*
Photography of Grand Opening Ceremony
2 Minute Recap Video of Event
Ribbon Cutting Ceremony
Ground & Aerial Video, Local Footage
Sequencing, Color Correction, Music, Audio Refinement, Titles & Info, 2 Revisions
Blog Article - Up to 500 Words, Calls to Action, Links
Email Letter - Up to 500 Words, Calls to Action, Links
Social Post - Facebook & Instagram