Digital Marketing Proposal

PRESENTED BY

XCMC

CROSS COUNTRY MARKETING CREATIONS

OUR MISSION

Produce stunning visuals that unify the brand and elevate all marketing efforts

Showcase the most flattering angles of listings & lifestyles to attract a motivated community

Expand awareness of Team Kim listings & successes

Grow network of elite clientele

OUR STRATEGY

Customize still & animated graphics for use on social media posts, digital advertisements, and print brochures

Leverage new age techniques in photo & video production that produce viral results

Develop strategic ad campaigns which utilize sophisticated content strategies

Integrate all aspects of digital marketing

Graphic Design

Custom graphic templates for profile & story posts

*Animated video templates for story posts & ads

Custom print brochure template for open houses

Branding guidelines, fonts & colors

Social media Ads

Paid advertising campaigns with advanced targeting

Campaign split testing to optimize budget & results

Lead generation for current listings & new client acquisition

*Custom webpage per listing w/ user tracking & re-targeting

Photo & videography

Viral formats such as Instagram Reels and TikTok

Events, listings, lifestyles & collaborations

High end advertising creative

3D modeling & floor plans

PRESENTED BY

XCMC

CROSS COUNTRY MARKETING CREATIONS

Marketing Packages

Our services listed à la carte. Select what you need for a completely customized solution

Graphic Design Nº1

Basic Static & Animated Graphics for Social Media & Print • $2000 + $200/listing

Graphic Design Templates (* Notes Animation Included)

  • Sold, New Listing, Under Contract (Profile Post)

  • Sold, New Listing, Under Contract (Story Post)*

  • Market Update (Profile & Story Post)*

  • Custom Print Brochure

  • Facebook/Instagram Story Ad

Branding Design Guidelines - Fonts, Colors, Styles

Graphic Design Nº2

Static & Fully Animated Graphics for Social Media & Print • $4000 + $300/listing

Graphic Design Templates (Static & Animated)

  • Sold, New Listing, Under Contract (Profile Post)

  • Sold, New Listing, Under Contract (Story Post)

  • Market Update (Profile & Story Post)

2 Facebook/Instagram Story Video Ad Animations

Custom Print Brochure

Branding Design Guidelines - Fonts, Colors, Styles

The base rate for the graphic design packages is a one-time payment and covers the custom creation of all the mentioned static and animated graphics. The cost per listing allows every graphic to be updated with specific photos & info from that listing.

Photo & Videography

Billed monthly based on usage

Listing Photoshoot • $200 + $0.10/SF HDR Interior & Exterior, Aerial Photographs.

Lifestyle / Event Photoshoot • $300/hr Headshots, lifestyle photography (cafe, NYC scenes), event coverage.

3D Matterport Tour + Floor Plan • $300 + $0.05/SFScan entire property with 3D camera & produce schematic floor plans.

15-30s TikTok / Reel Video • $300 Video shot in a viral format for use on social media & digital advertisements. Listings, events, market updates.

60-120s Walkthrough Video • $400 Showcase an entire property with dynamic video and descriptive animated titles.

120-180s Guided Tour Video • $750 Star in your own HGTV-style tour & guide viewers through a listing.

Digital Advertisements & Social Management

$3000/mo Service Fee + Advertising Budget (Paid directly to Facebook)

Brand Awareness CampaignExpand awareness of The Kim Team. Attract potential sellers. Grow audience for re-targeting & lookalike advertisements.*

Lead Generation Campaign • BuyersPromote every listing with targeted advertisements aimed to generate lead lists & showing requests

Lead Generation Retargeting Campaign • SellersRetarget audience from Brand Awareness campaign to generate lead lists of people looking to sell or rent.

Social Media ManagementDevelop a monthly social profile strategy for Facebook, Instagram & TikTok. 16 Posts per Month (FB/IG)

Each campaign includes 2 split tested audiences. Split testing optimizes budget spend & informs future targeting strategies.

Each campaign / split test includes 3 versions of creative. We simultaneously test photos, videos, and graphics to yield the best results.

*Our database of potential customers grows every time someone sees our ads. Once a sizable audience is accumulated, we have the opportunity to create a lookalike audience; those who resemble the top 1% of people who interacted with our ads. Higher quality audience = higher conversion rate.